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商品編號： 9-806-002 出版日期： 2005/12/21 作者姓名： Higgins, Robert F.;Hamermesh, Richard G.;Vargas, Ingrid 商品類別： Entrepreneurship 商品規格： 20p 再版日期： 2007/05/07 地域： Massachusetts 產業： Health care services 個案年度： 2005 - 2005
商品敘述：
Describes the start up of Viacord, a Boston-based medical services firm founded by Cynthia Fisher (HBS MBA) in 1993. Told from Fisher''s perspective, the entrepreneur details the conceptualization and launch of the business and the many obstacles and expenses faced in the company''s first seven years. Fisher describes the venture capital negotiations and a merger with a biotech company that led to the creation of ViaCell in 2000. Fisher explains how her role changed from founder and CEO of Viacord to president and then board member of ViaCell, and carries the firm''s story to the successful 2005 IPO.
涵蓋領域：
Mergers;Entrepreneurship;IPO;Venture capital;Leadership
相關資料：
Case Teaching Note, (5-808-115), 9p, by Richard G. Hamermesh, Robert F. Higgins, Erin Seefeld
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